Getting your business website to the top of the search results requires optimising your on-page SEO. This includes tasks like optimising your titles and adding alt text to images. These practices create a consistent and relevant message that tells the search engines what your page is about.
5 Ways To Use On-Page SEO for Your Business
1. Optimise Your Titles and Meta Descriptions
Your page title, title tags, subheadings, and meta descriptions should all be well-optimised for search. The first step to optimising these is including the keywords you want your page to rank for. The second step is adding a little interest and flare. With the keyword “pet lizard”. you could write the title, “How To Keep Your Pet Lizard Happy With a Smart Aquarium”.
Make sure that your title tags are below 60 characters so they show up in full on the search results page. You also want to keep your meta descriptions below 160 characters. Crafting smart titles and meta descriptions can be surprisingly difficult. For help, you can consult a leading marketing agency like Maris Digital for personalised SEO strategies.
2. Create Descriptive URLs
Before you publish any of your web pages, check their URLs. Your search engine-optimised URL should be short and to the point. You want search engines to find only relevant information in these.
Add the keywords to your URL first, then any descriptive words you want to add. Separate each word with a hyphen. You don’t need to capitalise anything in your URL.
3. Check Your Name, Address, and Phone Number
Inconsistency can confuse search engines and customers, especially when it comes to the name, address, and phone number of a business. This essential information should be in multiple places on your webpage. It should also be accurate and consistently written every time. This information on your site needs to match your Google My Business profile.
If Google notices an inconsistency between your profile and website, they may unlink the two pages. They may also change your Google My Business page to reflect your site, even though your site’s information was incorrect. Keeping this consistent optimises your site for the best relationship with Google.
4. Add Image SEO Practices
When search engines scan the code of your website, they see two relevant pieces of information about an image. The first thing search looks for is the image name. Using keywords in the file name of your image can help boost its image SEO. The second thing the search engine sees is called the alt text, which shows up in the code on your site.
The alt text (alternative text) shows up as text on the page when an image fails to load. It’s meant to be a rich description of the picture. When visually impaired users visit your webpage, their computer reads this text to them out loud. Writing a rich description and including keywords makes your website more accessible and more search friendly at the same time.
Taking the time to audit your website and add smart search engine optimisation practices can make all the difference. Your off-page SEO efforts will come to greater results once the search engine can tell what your site is about. Focus on using your keywords in the best places and crafting relevant content that matters to your target audience.
5. Conduct Comprehensive Keyword Research
Keywords are the foundation of any successful on-page SEO strategy. Start by researching and identifying relevant keywords that align with your business and target audience. Consider using keyword research tools like Google Keyword Planner, SEMrush, or Moz’s Keyword Explorer to find popular keywords with a reasonable search volume and low competition. Once you have a list of target keywords, incorporate them strategically into your website’s content, including page titles, headings, meta descriptions, URLs, and throughout the body text. However, ensure that the keywords are used naturally and don’t compromise the readability and user experience of your content.