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How to use an analytics URL builder


Are you struggling to track the success of your website or marketing campaigns? Do you find it challenging to understand which channels drive the most traffic and conversions? If yes, then an analytics URL builder might just be what you need! With an analytics URL builder, you can create custom URLs that help track specific information about your website visitors. In this blog post, we will explain what an analytics URL builder is and how it can benefit your business. We’ll also provide some tips on how to use one effectively. So let’s dive in!

What is an analytics URL builder?

An analytics URL builder is a tool that allows you to create custom URLs for your website’s pages or campaigns. These URLs contain specific parameters, such as the campaign source, medium, and name that help track the traffic generated by each campaign. This website and terminus site both are useful for the user.

By using an analytics URL builder, you can easily track how many visitors come from a particular channel like social media or email marketing campaigns. This information will help you make informed decisions on which channels are driving more traffic to your website and where to invest more resources.

The best part about using an analytics URL builder is that it’s simple and user-friendly. You don’t need any technical skills or coding knowledge; all you have to do is enter the relevant data into the form fields provided by the tool and generate your custom URL!

Moreover, most of these tools are free! Google Analytics provides its own tracking code generator called “Campaign URL Builder” which is available at no cost.

In summary, if you want to measure the success of your online marketing efforts accurately, an analytics URL builder should be in your toolkit.

The best analytics URL builders

When it comes to analytics URL builders, there are a variety of options available. Here are some of the best ones:

1. Google Analytics Campaign URL Builder: This is one of the most popular and widely used URL builders out there. It allows you to add parameters to URLs that can help track where your traffic is coming from.

2. Bitly: Another great option for creating custom links and tracking campaign performance is Bitly. It offers easy-to-use tools for shortening and branding URLs, as well as powerful analytics features.

3. UTM.io: With UTM.io, you can easily create tags for your campaigns that will help you analyze their success in Google Analytics or other web analytics tools.

4. Campaign Monitor’s URL Builder: If you’re looking for a more integrated solution with email marketing capabilities, Campaign Monitor’s URL builder may be the right choice for you.

5. Ow.ly: Hootsuite’s link shortener also offers an analytics feature called Ow.ly Click Stats which provides insights into clicks on shortened links across social media platforms.

Ultimately, choosing the best analytics URL builder depends on your specific needs and goals – so it’s important to evaluate each option carefully!

How to use an analytics URL builder

An analytics URL builder can be a powerful tool to track the performance of your marketing campaigns. But how exactly do you use it? Here’s a step-by-step guide:

1. Choose a reliable analytics URL builder: There are many options available online, but make sure you choose one that is easy to use and provides accurate data.

2. Enter the relevant information: The key information includes the website or landing page URL, campaign source, medium, content and term. Be as specific as possible in each field to ensure accurate tracking.

3. Generate the custom link: Once all fields have been filled out correctly, click on “Generate” or “Create Link” button to create your custom link.

4. Use your new URL: Now that you have your unique tracking link, use it in any digital marketing campaign such as social media posts, email campaigns or paid advertising.

5. Monitor Analytics Data: Keep an eye on traffic sources within Google Analytics so you can determine which channels are driving traffic and which need improvement.

By using an analytics URL builder effectively, marketers will gain more insights into their audience behaviors allowing them to improve marketing strategies for better conversion rates and ROI

Benefits of using an analytics URL builder

Using an analytics URL builder to track your website traffic can offer numerous benefits. Firstly, it helps you better understand the behavior of your visitors by providing data on where they are coming from and what pages they are viewing. This information can be used to optimize your website content and improve user experience.

Secondly, using a URL builder in conjunction with Google Analytics or other tracking tools enables you to accurately measure the success of your marketing campaigns. By creating unique URLs for each campaign, you can easily track which ones are generating the most traffic and conversions.

Thirdly, analytics URL builders allow you to create custom reports that focus on specific metrics relevant to your business goals. You can filter out irrelevant data and home in on the metrics that matter most, such as bounce rate or conversion rate.

Using an analytics URL builder saves time by automating the process of tagging links with UTM parameters. Instead of manually adding these tags yourself, simply use a tool like Google’s Campaign URL Builder to generate them automatically.

Implementing an analytics URL builder is essential for any business looking to make informed decisions based on accurate data analysis.


To sum up, an analytics URL builder is a powerful tool that can help you track the effectiveness of your marketing campaigns. By creating custom URLs with tracking parameters, you can easily identify which channels and campaigns are driving traffic to your website and measure their performance.

When it comes to choosing an analytics URL builder, there are several options available depending on your needs and budget. Whether you opt for Google’s Campaign URL Builder or a third-party tool like Bitly or UTM.io, the most important thing is to use one consistently across all your marketing efforts.

By following our step-by-step guide on how to use an analytics URL builder, you can ensure that all your URLs are properly tagged and tracked in Google Analytics. This will enable you to monitor the success of each campaign in real-time and make data-driven decisions about where to invest your resources in future.

So what are you waiting for? Start using an analytics URL builder today and take control of your digital marketing!

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